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Marketing Lead

Hyper

Hyper

Marketing & Communications
London, UK
Posted on Friday, April 5, 2024
Marketing · London · Hybrid Remote

Marketing Lead

About us

Hyper is an innovative, London-based startup on a mission to redefine how people experience the real world. We’ve built the most accurate and scalable indoor location technology, and have rolled out in IKEA stores across Europe.

We’ve entered a space with huge commercial demand, but previously defined by inaccurate and disappointing solutions, such as bluetooth beacons. Using our new approach, powered by a mix between Augmented Reality sensors and WiFi, we’ve been able to achieve 5x more accurate location than any other solution, with unlimited scale and an amazing user experience. This is “Indoor location that actually works”.

Culture

Our team, based in and around London, is made up of 15-20 brilliant and passionate product experts. We foster an environment of collaboration and ownership, encouraging our team members to extend their expertise beyond their designated role, allowing them to take charge of bigger initiatives in areas that spark their interest.

Every week, we join forces to collaborate and test new features in live locations. At Hyper, we prioritise building robust internal tools that facilitate remote debugging of our location and navigation technology. Plus, we offer the opportunity to travel to global locations like NYC, SF, Spain, and Italy where our technology is being implemented.

The Role

  • Own and drive the marketing strategy across multiple channels including web, social, blog and email to deliver high quality, engaging content to drive lead generation.

  • Collaborate with cross-functional teams including operations and commercial to align strategies and set initiatives to achieve company objectives

  • Develop comprehensive SEO strategies to improve website visibility and drive organic traffic

  • Develop and nurture a consistent brand strategy and unique multi-channel campaigns to drive the Hyper brand forward to market leading status

  • Define, analyse then action upon key metrics to measure the effectiveness of marketing campaigns and continually iterate

Who you are

  • A self starter with proven experience in marketing strategy, content creation, and brand marketing

  • Strong analytical skills with the ability to interpret data and make data-driven decisions

  • Detailed knowledge of effective SEO and experience driving organic traffic

  • Proficiency in digital marketing tools and platforms, such as Google Analytics and Hootsuite

  • Tried and tested copywriting skillss

  • Competent with video and static image asset creation

  • Ability to multitask and prioritise projects in a fast-paced environment

  • Robust stakeholder management

  • Creative thinking and problem-solving abilities

  • A keen interest in the AR and location space

  • Excellent written and verbal communication skills

Nice to have

  • Product marketing experience

  • Experience with running paid media campaigns

  • Startup experience

  • Knowledge of location technology

Working with us

  • Based in London - we meet once a week on Wednesdays to collaborate

  • We have a global WeWork membership, allowing unlimited access to any WeWork location.

  • Equity - we’re a seed-stage startup addressing a big opportunity, and we want everyone to share in the success

  • Unlimited annual leave

  • Private healthcare with Vitality

Department
Marketing
Locations
London
Remote status
Hybrid Remote
Marketing · London · Hybrid Remote

Marketing Lead