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Performance Marketing Manager (Paid Social)

Paired

Paired

Marketing & Communications
London, UK
Posted on Thursday, May 30, 2024

About Paired

Our romantic relationship with our partner is one of the most important parts of our lives, but building and maintaining a happy relationship over time can be challenging. We want to make that easier. Our core belief at Paired is that love is something we practice, each and every day, and we believe there’s an opportunity to help couples do this via a fun, effective, and affordable mobile app.

We launched our app in October 2020 and have won several awards since then, including being named one of Google’s Best Apps of 2020 and Apple App of the Day in January 2023. Our app is now used by more than 250,000 people a day and we’re the #1 player in the relationship management category.

About The Role

Are you a results-driven marketing professional with experience in managing campaigns, analysing performance, and boosting profits? If you're passionate about driving growth in the world of subscription apps, you are in the right place. In Paired you'll play an important role in creating visibility for our app to the millions of couples around the world who seek a better way to connect each day. For this, you will take the lead in fully managing paid media channels, contributing from strategy development to hands-on execution with a special focus on Paid Social (TikTok and Meta).

What Your Role Encompasses

  • Oversee our multi-channel paid acquisition strategy and manage a large 6-digit monthly budget to maximise ROI
  • Keep the ad game on point: constantly fine-tune ad creatives, targeting, and bidding strategies
  • Craft reports, unearth insights, and make decisions rooted in data to optimize our campaigns
  • Collaborate with our creative team to craft ads, landing page designs, and other marketing materials to fuel paid campaigns and cut our costs
  • Collaborate with marketing and product teams to improve user retention, reduce churn, and increase CLV
  • Experiment and innovate: fire up A/B tests to keep our paid user acquisition strategies ahead of the curve
  • Stay up-to-date with industry trends, competitor activities, and user behaviour to identify growth opportunities
  • Ensure that our marketing practices follow the rules and ride the industry's best practices, especially when it comes to data privacy