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CRM Manager

Paired

Paired

London, UK
Posted on Thursday, July 11, 2024

Who We Are

Our romantic relationship with our partner is one of the most important parts of our lives, but building and maintaining a happy relationship over time can be challenging. We want to make the journey easier.

We believe in the daily practice of love, and through our award-winning mobile app launched in October 2020, we've been helping couples connect in a fun, effective, and affordable way. Recognized as one of Google's Best Apps of 2020 and Apple App of the Day in January 2023, we proudly serve over 250,000 users daily, establishing ourselves as the #1 player in the relationship management category.

About The Role

We’re looking for an exceptional CRM Manager to help deliver our lifecycle marketing strategy and increase customer lifetime value.

This is a great opportunity to have an immediate impact in growing startup and deliver outstanding CRM campaigns and customer journeys to increase user engagement, retention and revenue.

What Your Role Encompasses

  • Plan, build and optimise high-performing CRM campaigns and flows across email, push and in-app message, including audience definition, campaign build, launch, analysis and ongoing improvement
  • Continually improve our users’ experience and key metrics through data-driven experimentation and optimisation
  • Help users discover the value of Paired, and build a habit of connecting with their partner through effective CRM communications
  • Evaluate and report on campaigns and flows, identifying new test hypotheses to improve performance
  • Work closely with colleagues from Brand Marketing, Content, Product and Design, to deliver product marketing campaigns and lifecycle communications
  • Deliver consistent and innovative customer experiences across our channels and locales