About Paired

At Paired, we’re on a mission to help couples stay in love. So we created a fun, safe, and award-winning app for couples who are already in love to explore their relationship, get to know one another in new ways, and ultimately grow together.
Our expert-backed questions, games and quizzes are designed to improve key relationship skills in just a few minutes each day. Because we know love is more than a feeling - it’s a choice that you have to make over and over again.

About The Role:

Your mission in this role is to make Paired, the #1 app for couples, a globally recognised and trusted brand. You will lead strategic, cross-functional campaigns, passionately driving our goal of helping couples stay in love. We’re looking for a creative thinker who is always seeking new and better ways to elevate the brand, and a strong leader with a "can-do" attitude who can seamlessly manage campaigns from compelling briefs to delivery. Working closely alongside the Head of Brand, you will lead a wide range of cross-functional initiatives and be a key voice for the brand at Paired.

What Your Role Encompasses

• Develop insight-led and inspiring briefs with clear business objectives for campaigns (ie. driving brand awareness and engagement)
• Manage campaigns end-to-end, including campaign strategy, creative strategy & deliverables, ensuring we are meeting execution timelines and benchmarks, updating and maintaining marketing materials, and working with the team to develop in-sync and cohesive messaging.
• Put together comprehensive reviews of campaigns and make recommendations based on learnings
• Lead the end-to-end process with project management responsibilities for the creative team and a keen eye toward resourcing needs and forecasting workstreams
• Lead as the single source of truth and update key documentation accordingly
• Operate with a bias for action by facilitating quick decision-making and approvals as needed
• Develop rich customer insights, such as attitudes and barriers towards relationship care, to inform ongoing creative and message testing