Digital Marketing Manager

Location: Hybrid - 2 days per week in our Ballymena HQ, Co Antrim.

Contract type: Permanent

Our Digital Marketing Manager will play a key role within the global marketing team of a purpose-driven technology and software company. We are seeking an experienced and innovative digital marketer to lead our brand's digital demand strategy, website management, and performance marketing efforts.

Reporting to the Head of Marketing, you will have a unique opportunity to shape the company’s digital presence and engage global audiences through both creative and data-driven strategies.

What you will do :

Website

• Lead the strategy, maintenance, and optimisation of company websites in alignment with brand goals.
• Develop customer journey flows, landing pages, and on-page content to improve engagement and conversions.
• Drive website traffic through effective SEO strategies in collaboration with agency partners.
• Regularly evaluate and improve the end-to-end customer experience across digital touchpoints.

Digital Marcomms

• Plan and execute integrated digital campaigns tailored to target personas and market segments that engage, inform and convert.
• Ideate and create compelling content, including eBooks, blog posts, and interactive materials.
• Optimise use of the HubSpot CRM for marketing automation and personalisation efforts.
• Leverage smart content and data insights to enhance customer engagement and retention.

Performance Marketing

• Manage paid digital advertising campaigns (Google Ads, Bing, social media) with agency support.
• Design and implement retargeting strategies to maximise ROI and nurture leads.

Reporting and Analysis

• Measure and report monthly on campaign performance, website traffic, and ROI.
• Use tools such as GA4, LookerStudio, and SEMrush to generate actionable insights.
• Manage the digital marketing budget effectively, ensuring maximum ROI.

Collaboration

• Work closely with internal teams, including Sales, Product, and Customer Success, to align digital initiatives with broader business objectives.
• Manage external agencies to ensure consistent delivery of strategic goals.

What we are looking for :

• 3+ years of digital marketing experience in a similar B2B or SaaS role.
• Proven success in creating and executing digital marketing strategies.
• Strong experience with SEO, PPC, and CRM platforms (preferably HubSpot).
• Demonstrable knowledge of tools such as GA4, LookerStudio, SEMrush, and Google Ads.
• Excellent project management skills.
• Knowledge of sales and marketing automation and customer journey mapping.
  

Desirable Experience -Its not a deal breaker, but ideally you will have:

• Basic HTML/CSS knowledge for website updates.
• Certification in Google Analytics or Google Ads.

Who You Are:

• A creative thinker who prioritises the customer experience.
• Capable writer in brand ToV and visual brand guardian - design skills would be advantageous.
• Team player.
• A self-starter with excellent organisational skills and attention to detail.
• A data-driven marketer who is comfortable analysing performance and optimising strategies.
• Passionate about staying ahead of digital trends and technologies.

Why should you join PlotBox ?

• We have a clear mission - and a sense of pride in doing what we do - to ultimately lessen people’s pain at the most difficult time of their lives; this means a lot to our team.
• We are a global company with over 120 colleagues based across the UK, Australia and North America. You’ll undoubtedly broaden your understanding and appreciation of global operations.
• We have a passion for tech and innovation, actively exploiting new and cutting-edge tools and technologies to enhance our product and skillset.
• We are proud that, since 2020, we have received our Great Place to Work® Certification™ - our staff have told us loud and clear that they love working for PlotBox.
• We have also been recognised as one of the UK’s Best Workplaces for Development™ 2024 - we invest in employee growth; we nurture every career.
• We are a truly diverse and inclusive workplace; we are proud to boast 43% femalé representation - which is almost double the average within the tech industry and helped put us on the UK’s Best Workplaces for Women listing in 2023
• Our focus on wellbeing and a supportive culture has seen us ranked on the UK’s Best Workplaces for Wellbeing list (2023)
• One of our core values is trust; you are trusted to do your job without someone micro-managing - we expect people to give their best efforts in return

Life at PlotBox - we appreciate that we may not be the right workplace for everyone, so below we have laid out what life at Plotbox is really like so you can decide if a career at PlotBox is for you !

• We are a growing / scaling company - as such we don't always have everything neatly mapped out so you have to be comfortable with ambiguity sometimes
• A 40 hour working week and flexible working hours. We ask everyone to be in the office during our core hours from 10-4pm meaning you can balance your work hours around life’s commitments.
• Hybrid working - for most roles, our staff work 2 days per week in the office and we love the opportunity it gives us to collaborate face to face.
• We believe in continuous improvement - so that can mean change is a pretty constant thing for us - we need our people to embrace change as opposed to resisting it
• We believe feedback is crucial to development so we will create a safe environment where you can take onboard feedback and use it to improve - but we can't force you to take the feedback on board; that's your choice
• We will support and nurture you - but we need you to show initiative, be able to tackle problems, roll with the challenges and get stuff done
• There is no room for ego round here - everyone is here because they bring something to the table - all voices are heard and respected
• We support our employees’ health and wellbeing with regular wellbeing initiatives and a health cash plan, access to EAP and additional counselling support
• Our life assurance policy ensures your loved ones are looked after should the worst happen *
• Our flexible benefits suite allows you to flex-up (or down) on on benefits depending on what is most useful to you and your family at the time
• Career mobility and progression which is based on merit as opposed to ‘time-served’ as well as the opportunity to travel to our global sites and visit customers when they need us on the ground.
• Active social and charity committee - lots of social events throughout the year including a summer social, Christmas party, Easter events, quizzes, book club, walking groups, coffee mornings and many many more.
• We offer Cycle to work scheme and discounted gym membership if that’s your thing!
• Quirky office set on a beautiful nature reserve with fully-stocked fridges and larders
• Free parking too!

PlotBox is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all qualified candidates regardless of race, religion, sex, sexual orientation, gender identity, national origin, disability, or any other characteristic that makes you who you are.. All employment decisions are based on qualifications, merit, and business needs.

If you require any reasonable adjustment or wish to speak to a member of our Talent team about tailoring the recruitment process to your needs please email careers@plotblox.io stating the role you are applying for.